We regret to inform you that our Chief Growth Officer, Obi Dexter, has been copied, plagiarised, threatened, stolen and hired by the world’s greatest marketing gurus for a long time. That’s why you’ll rarely get to speak to him: he’s locked in the lab 24/7 innovating and executing new ways to grow your brand ahead of everybody else. Obi does it better.

Latest Instagram Hacks: 11 MUST-DOs For 2025

Welcome to Obido’s World. Before you Meet The Hackers or hear from La Familia, I want to give you a **VERY IMPORTANT UPDATE** regarding Instagram.

IG is evolving faster than ever — so if you want to stay ahead of the algo (and your competitors), here’s what you need to do right now:

⚠️ Prioritize Reels + AI-optimized interactions. Photos are legacy. Carousels are utility. But Reels + DMs = growth engine.

How to win with Reels in 2025?

🤖 11 IG Reels Secrets for 2025 🤖

(read this twice, then build with intention)

1. Make A LOT of Reels. Not 3 a week. Think 1–2 a day. Volume x value = visibility.

2. Vertical ONLY. Native format is non-negotiable. But experiment with ultra-short (0:15s) and cinematic (1:00–1:30) lengths.

3. Hook in first 0.8 seconds. Text overlays matter. Faces perform. Curiosity wins.

4. Use trending audio — or your voice. TikTok energy is still king. But if you’re talking? Make it punchy, personal, and purposeful.

5. CAPTIONS ALWAYS. Auto-captions help, but customize to boost comprehension and keep retention.

6. Post to Reels tab and your main feed. IG’s hybrid distribution still prefers multi-surface content.

7. DMs > Comments. Call-to-action? “DM me for more” > “Comment below.” It drives deeper engagement and bypasses shadow-suppression.

8. Collaborate using Remix & Collab. Tag others, co-author Reels, and tap shared audiences.

9. Batch record + schedule with Meta Creator Studio. Consistency matters more than perfection.

10. Stories push your Reels. Post teaser clips, polls, or a countdown to the drop. Funnel viewers into your Reels from Stories.

11. Use the new ‘AI Tag Boost’ setting. Yes, it’s buried. Yes, it helps. Tag content themes using Meta’s auto-suggestions to train the algo on who to show your content to.

BONUS:

👉 Ask Obi for even deeper secrets — he’s still lurking at global@obidomedia.com

(He’s been testing Threads + IG DM automation. It’s spooky good.)

— Bish

P.S. 📲 SHARE THIS WITH YOUR CREW. They’ll thank you when they hit Explore 🔥

Meet The Hackers

Heading our team of 67+ internationally, meet the core leaders 👇

The Creative: Maya Sparks

Project Manager & Social Media Consultant

Taking over from Neha, who for many of you has been the “face” of our brand, we would like to introduce our new project manager Maya. Having grown several influencers’ accounts from 1000 to over 100,000 and helped 20x their income, Maya’s Instagram & platform branding skills are second to none and with her wealth of knowledge, she is the first person you should speak to when you get the opportunity to contact the team.

The Chief: Obi “O” Dexter

Founder & Chief Growth Officer

How did Obi get his infamous nickname “O”? Because of this —-> 😮 : that’s the look on clients’, students’ and our faces when he comes up with a new creative marketing idea. And then finds ways to execute it without having to spend a fortune: £50,000 campaigns for £5000; billboard-level exposure with YouTube videos and; journalistic clout with online copy.

The Coder: Tim “Bish” Bishop

Engagement Analyst & Algorithm Strategist

If you look up “genius (noun)” in the dictionary, and you don’t see The Bish’s face underneath it, you need a new dictionary, my friend. Tim is a mastermind who ties the data to the creative. He can test which ideas are working in real-time so we know exactly how to optimise campaigns on the fly, and ensure groundbreaking results using advanced analytics.

Our Secrets

This is where you’ll find a curated gold selection from Obido’s Our Secrets Journal which was published exclusively in print to our Viral Growth Hacking Circle™ members:

Happy Family

All serious enquiries to global@obidomedia.com

Love what obido did for my work campaigns ! They r amazing ! Creativity..finesse..design..all superb. Thank you.

★★★★★

Kavyal Sedani, Rise Above Go Beyond

Get in touch

Ask Obi & The Hackers anything:

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For HR, B2B, legal or compliance, contact: global@obidomedia.com